For too long, retailers have relied on instincts, experience and gut feel to make major investment decisions. While these factors play a role, they need to be backed by more reliable and accurate analysis. In the following white paper, Keeping and Eye on Retail, Bill Rooney of 6one5 Retail Consulting and Lisa Hutcheson of LHR Retail explain the growing importance of using science and data to inform major marketing decisions.
Read Keeping an Eye on Retail to find out more about supportive technologies that your company can benefit from, and contact LHR Retail for online training course opportunities.
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